Time to Redesign the Company Website? Keep Mobile Access in Mind
In times past, designing a website focused mainly on coming up with pages that looked great on a desktop screen. As more and more people utilize smart phones as their primary means of conducting searches and managing information, company owners are beginning to realize that what works fine on a larger screen may not do so well on a small one. That is why it pays to think about upgrading to a mobile friendly website.
Establishing Goals
Many of the goals associated with the endeavor are the same ones that apply to any type of site design. The pages need to load quickly, and the user must be able to read the information without any issue. A search feature that makes it easy to get from the main page to any other page on the site is also a must. Like the text, images used must also load with ease and have some relevance to the subject matter of the website.
What Stays and What Goes
When coming up with the new design, some of the elements of the previous site will make the transition. Assuming they will look great on the smaller screen and still have impact if the user is accessing the site using a tablet or laptop, then carry them over to the new design. Do see this as a chance to update the content used for the pages. It pays to have an expert in Pike County SEO to read through the content and evaluate it based on the current algorithms used by the major search engines. Doing so will help to ensure the site places higher on search results.
Streamlining the Look
While some elements do get to stay, others will go away forever or be replaced with something that works better for the smaller screen. Remember that the focus of the project is to ensure that visitors to the site have a pleasant experience. If they find the information helpful and the site easy to navigate, chances are they will be back. They may even decided to share the site with others in their social circle. Before long, the number of hits to the site via mobile devices will begin to exceed those generated from visitors using desktops and laptops.
Start work on creating a mobile friendly site today. The investment will pay off in terms of increased traffic and ultimately more sales.
